This is a familiar cry in every household, either that or the commencement of the adverts are a chance to put the kettle on. It's even possible forward past the ads now so you don't have to be bothered with pushy Meerkats or exaggerated Brummies talking enthusiastically about their holidays. But adverts can offer us a moment of brevity or anguish that their big brother programmes can sometimes miss.
Adverts - good ones - are a concentrated burst of film language that can showcase what it is to create a meaningful text in less than a minute. The Media Guardian has highlighted a selection of new ads currently on our TVs that offer us a slice of the bizarre, the dramatic and the though provoking.
